Reigniting Growth in a Modern Retail Environment

In 2019, Howard’s seemed destined to follow the same path as the national appliance retailer, Sears; facing a downward financial spiral and the inevitable closure of some, if not all, of its stores. In order to turn the company around, Howard’s needed a robust digital marketing strategy to target the audiences that could help reignite growth.


Develop an omnichannel digital marketing strategy to reignite growth and brand awareness among three core target audiences.

  • Strategy

    SEO, Content Marketing, Social Media, Link Building + Reputation Management

  • Client

    Howard's Appliance, TV & Mattress

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