When people ask AI about your niche, will it recommend you? Generative Engine Optimization (GEO) ensures your brand shows up in AI results like Google’s AI Overview, ChatGPT & Perplexity. At Redefine, we optimize for both human searchers & machines — so you don’t fall behind.
GEO is the process of optimizing your website to appear in AI-generated answers. That means showing up when users ask questions to tools like ChatGPT, Claude, Google’s AI Overview, or any LLM that pulls data from the web.
It’s not just about SEO keywords. It’s about becoming an expert source trusted by AI.
Generative Engine Optimization requires a balance of high-quality content, structured data, topical authority, and other signals that LLMs rely on to understand, cite, and serve your site in response to natural-language queries.
If your website isn’t optimized for how AI “reads” and recommends content, you’re losing out on the fastest-growing source of organic traffic on the web.
We write and design pages that AI can read and process clearly. That means structuring your content for clarity, intent, and semantic relevance – without losing human readers. Our AI optimizations include FAQs, expert original blog posts, and other content that answers real questions in ways LLMs love to cite.
Behind the scenes, our team ensures your website is technically sound and easy for AI to parse. This includes schema markup, internal linking strategies, crawlability, performance optimizations, and fixing site errors. When your website runs smoothly, you earn more credibility with AI platforms.
AI systems don’t just look at your site. They evaluate your brand’s footprint across the web. We can help build your authority through link building, social media, and consistent off-page branding that reinforce your trustworthiness and expertise in the eyes of AI and human readers alike.
We optimize your content to appear in ChatGPT answers, Google’s AI Overview, and other AI-first search tools. You’ll become part of the conversation even when users never click a link.
When done right, GEO boosts your entire digital marketing strategy. The more AI platforms cite your content, the more visibility and authority you gain. This leads to higher rankings on standard search engines, more clicks, and more conversions.
When you reach number one in organic search, you get a 27.6% click-through rate. B2B SaaS businesses that invest in SEO see greater visibility, more conversions, and higher ROI.
AI search is evolving fast — now’s the time to adapt. Redefine tracks updates from OpenAI, Google & more to keep your site ahead. Let’s start with a discovery call, deliver quick wins, and craft a full AI search strategy to drive your growth.