SEO agency for education

Drive enrollment growth with SEO for Higher Education

Boost enrollment, donations, and program visibility with SEO strategies trusted by leading educational institutions. We help universities, colleges, and online learning platforms outrank the competition. Grow sustainably and protect the future of your school.

Shaping Higher Education SEO for long-term success

Attract more students with Higher Ed marketing

Organic search drives 53% of all website traffic. Our SEO strategies position your school in front of the ideal prospective students. We’ll generate clicks, backlinks, and conversions for long-term, sustainable growth.

Student-first marketing strategies for education

Content design for prospective students generates 126% more engagement. That’s why we build our SEO campaigns around your academic values and curriculum. This builds trust and drives conversions, from requests for tours to higher enrollment numbers.

Clear impact for academic institutions

The number one spot in search delivers a 27.6% conversion rate. For academic institutions, this means greater program visibility, more qualified applicants, and higher ROI.

Higher Education organic search marketing services

SEO

Boost traffic & applications with SEO strategies built to scale alongside your school or program.

Content

We craft strategic content for every stage of your marketing funnel. It informs, ranks, and converts.

Social Media

Showcase your school and attract potential students with scroll-stopping social content that builds trust.

Link Building

Earn high-quality backlinks that increase your rankings. We help your educational institution earn more authority online.

Local SEO

Increase enrollment near your campus or target specific local regions with strategies that put your school on the map – literally.

Web Design

UX for Higher Ed. Turn visitors into qualified leads with a beautiful website optimized for engagement, speed, and performance.

Educational institutions we've redefined

Our track record

Revamping Organic Growth for USC Gould

During their redesign, USC Gould School of Law partnered with us to boost visibility and prevent traffic loss. Our SEO strategy led to a 175% increase in non-brand traffic and a 27% jump in top-three rankings—helping them outperform top competitors

Hoisting Sail on an Organic Growth Strategy

GoFreight partnered with us to tackle technical SEO issues and revamp their content strategy. The result? A 120% YoY increase in organic sessions, 137% growth in impressions, and keyword rankings that doubled their visibility over a key competitor.

Breaking Stagnation & Beating the Competition

SnapLogic teamed up with us to overcome stalled growth in a competitive SaaS space. The result? A 200% increase in top 3 rankings, 68% lift in mid-page positions, and a 53% boost in overall keyword visibility—outpacing their top competitor.

Why schools and academic programs love us

Redefine Marketing Group (RMG) has quickly become a key partner to me as a corporate website manager to ensure maximum performance, health, and optimization of our site. I can always count on their expertise to identify and manage core site issues as well as to solve (and clearly explain) complex problems. During a recent website relaunch as the result of a merger, RMG was our right hand to ensure our launch was a success in terms of maintaining and improving site and SEO health while also helping us organize and execute a large content migration.

Rachel Pagliarini - Level Access

Before I worked with Redefine, I didn't know what SEO success could truly look like. Our organic traffic, keyword rankings, and most important of all (at least to our sales team) on-site conversions went up exponentially. The team is constantly measuring and looking for ways to improve further on their success. I worked most closely with Stephanie and she is truly a partner; advising, explaining, and figuring out the best working systems given the resources and strengths of our team and theirs.

Shelley Leveson - HYPR

The Redefine team is highly professional and knowledgable. I love working with the team and continue to see them go above and beyond.

John Merrifield - Strivr

Level up your Higher Education website

Drive more quality traffic to your website with proven SEO & organic growth strategies. Questions? Let’s chat. Discover how Redefine can transform your Higher Education marketing with a free consultation call.