Content Marketing Services

Turn your story into sales with content marketing

Humans and search engines both need to understand your brand fast. Redefine crafts clear, searchable, and compelling content — from website copy to blogs — to boost Google visibility and drive conversions. Whether you need a full content hub or turnkey writing, we’ve got you covered.

How does content marketing help?

Content is the heart of SEO (Search Engine Optimization). It’s how you add keywords to your website, build domain authority and brand awareness, and gain trust. 

Great content tells Google who you are and gets your website ranking for the words and phrases your customers are using to search. Then, when they click, your content provides the information they’re looking for – and ultimately leads to a sale.

Types of content marketing

On-Page Content

On-Page content covers everything from the headers on your homepage to product and service descriptions, blogs, FAQs, and case studies. Redefine can create or fine-tune your on-page content for better rankings and engagement.

Technical SEO

Even with the best content ever, you’ll still need a website that’s elegant, fast, and user-friendly. We ensure your site is free from technical errors and optimized for performance, including behind-the-scenes SEO tactics like metadata and schema markup.

Off-Page Content

Off-Page content includes social media, local listing management, and link building. These marketing channels drive more traffic to your content and help you gain credibility with customers – and search engines – driving more qualified leads and more conversions.

How we Redefine content marketing

The right plan for your brand

You’re an expert in your niche. We’re experts at making sure everyone knows it. We start by researching your industry, your competition, and your customers. Then, we develop a content strategy that positions your site as a trusted authority and brings in more traffic, more leads, and more conversions.

Content for people, not just algorithms

When content is written for people first, search engines second, it generates 126% more engagement. At Redefine, we’re seasoned writers who can tackle any project – from blogs and email newsletters to product description pages. We also audit your existing content and help you make it better than ever.

Sustainable growth fueled by content

Content that solves real problems builds trust, drives engagement, and keeps delivering long after it’s published. At Redefine, we create content marketing strategies rooted in data, research, and proven frameworks. No clickbait, no shortcuts, no empty promises. Just high-impact content that compounds over time and scales with your business.

Brands we’ve built content for

How we perform

Revamping Organic Growth for USC Gould

During their redesign, USC Gould School of Law partnered with us to boost visibility and prevent traffic loss. Our SEO strategy led to a 175% increase in non-brand traffic and a 27% jump in top-three rankings—helping them outperform top competitors

Hoisting Sail on an Organic Growth Strategy

GoFreight partnered with us to tackle technical SEO issues and revamp their content strategy. The result? A 120% YoY increase in organic sessions, 137% growth in impressions, and keyword rankings that doubled their visibility over a key competitor.

Breaking Stagnation & Beating the Competition

SnapLogic teamed up with us to overcome stalled growth in a competitive SaaS space. The result? A 200% increase in top 3 rankings, 68% lift in mid-page positions, and a 53% boost in overall keyword visibility—outpacing their top competitor.

What our partners have to say

Redefine Marketing Group (RMG) has quickly become a key partner to me as a corporate website manager to ensure maximum performance, health, and optimization of our site. I can always count on their expertise to identify and manage core site issues as well as to solve (and clearly explain) complex problems. During a recent website relaunch as the result of a merger, RMG was our right hand to ensure our launch was a success in terms of maintaining and improving site and SEO health while also helping us organize and execute a large content migration.

Rachel Pagliarini - Level Access

Before I worked with Redefine, I didn't know what SEO success could truly look like. Our organic traffic, keyword rankings, and most important of all (at least to our sales team) on-site conversions went up exponentially. The team is constantly measuring and looking for ways to improve further on their success. I worked most closely with Stephanie and she is truly a partner; advising, explaining, and figuring out the best working systems given the resources and strengths of our team and theirs.

Shelley Leveson - HYPR

The Redefine team is highly professional and knowledgable. I love working with the team and continue to see them go above and beyond.

John Merrifield - Strivr

Turn your website into a content powerhouse.

Ready to take your digital content marketing to the next level? We start with a discovery call to understand your vision, then focus on quick optimizations while planning a comprehensive content strategy to help you hit your goals.