SEO

Driving Website Visability With Content Refreshes

Hugo is a leading provider of outsourced customer support services, offering scalable solutions for fast-growing tech companies. Despite a strong product-market fit, Hugo’s website struggled to gain traction in search due to an overreliance on AI-generated content and limited visibility for key non-brand terms. In 2025, Hugo partnered with Redefine to overhaul its content strategy, target high-priority keywords, and improve organic performance. Through editorial refinement, striking-distance targeting, and on-page SEO enhancements, Redefine helped Hugo break into the top 10 for multiple competitive queries—driving significant increases in blog traffic, non-brand impressions, and overall search value.

  • Strategy

    SEO

  • Client

    Hugo Inc

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