Key Takeaways
- Most businesses know that social media is important to their brand. Finding the tools to manage your social media content is crucial to doing it right.
- Rella is one of the most versatile tools for social media management, aiding users in content creation and planning.
- Harnessing influencer marketing is another perfect trick for growth – their social media standing could be beneficial for you.
- Remember that social media often doubles as a customer service channel – give it the same amount of reverence and attention.
Social media is an excellent place for businesses to connect with their consumers. However, it’s become so saturated that reaching the people who would benefit from your content the most can be challenging. With all the other tasks you need to complete to run a successful business, managing your social presence might not be the best way to spend your time. That’s why we’ve compiled a list of social media tools and best practices to help you maintain a connection with your consumers without sacrificing other parts of your business.
1. Rella for content creators
There are dozens of social media scheduling tools available for content creators and businesses, and we’ve mentioned a few on our blog before, but one of the newest tools we’ve found is called Rella.
Some of the unique features of this tool are the ability to repurpose content for different platforms and the ability to track and predict income.
There’s even a section where you can plan your future content ideas. That way, all of your social media management lives in one convenient app. What’s even better is that this app is free!
2. Influencer marketing
Influencer marketing is a type of social media marketing that uses endorsements and product mentions from individuals with a strong social media following who are viewed as experts within their niche.
The high amount of trust that influencers have with their followers allows them to make recommendations that serve as a form of social proof to your business’ potential customers.
Social media marketing takes deliberate targeting and planning. The first step is to research the platform you want to focus on and build a presence there. Using tools like Brandwatch (as we’ll mention below) for social listening can be a great way to identify where people are talking about your industry or business. From there, you can discover the influencers who might work best for your brand.
3. Brandwatch
Knowing your audience is crucial to running a successful business; a tool like Brandwatch can help you do that. Brandwatch allows you to access the world’s largest archive of consumer opinion and leverage industry-leading AI to discover new trends, and enables users to arrange a collaborative content calendar to manage channels, teams, workflows, and campaigns.
It also helps engage customers and prospects with one social inbox for all your networks.
Platforms like Brandwatch benefit your business by streamlining tasks that would otherwise be time-consuming, leaving you the time and energy to focus on more critical parts of your operations.
Remember that social media is a customer service channel
Consumers often utilize social media to communicate with a brand directly and will expect their issues to be resolved on the platform. The easier it is for customers to reach your customer support team, the more likely you will turn a bad experience into a positive one. Creating a social media customer service plan will help your business proactively resolve customer problems and complaints, improve customer satisfaction, and help create a brand image known for something positive and inspirational.
Some best practices for your customer service social media plan include:
- Setting up monitoring streams to search for mentions of your business across different channels,
- Building a system to get questions answered quickly,
- Determining guardrails to what you will respond to versus what you won’t.
Once you have a plan in place, you will be on the right track to building a positive brand reputation!
Have a content approval process
What you post online lives there forever, and if you don’t have a content approval process set in place, you could damage your brand’s reputation. Mistakes happen even to the best of us, even with the help of the best social media tools, so passing your content through multiple people is crucial before it gets published. Having a second pair of eyes review your work can be more beneficial than just catching typos and grammatical errors. The review process also lets your team optimize and improve content for social sharing and SEO and ensures that your targeting and strategy stay on point through the creation process.
To start creating a content approval process, you will first need to figure out who needs to be involved in specific steps. Then you will want to map out a timeline, lay out brand guidelines, and compile everything into a repeatable system.
Final thoughts
The tips and tricks we shared with you today are meant to help you optimize your efforts to market your business. While marketing is a huge part of the success of your brand, it might not be your number one priority amongst all the other tasks you need to handle to keep your business afloat. If you want to expand your marketing efforts, we are here for you! Contact us today to see how we can help you reach your goals.
