Local SEO Trends On Our Minds in 2019
The first step to optimizing for local SEO is to unify your NAP info.
Integrating NAP info helps users find directions to your business, and makes it easy for them to find relevant info.
Next, focus on tactics such as mobile-friendly content, citation building, and reviews.
Optimizing content to focus on question phrases and long-tail keywords can help pages rank for voice search.
If you’ve been focusing on improving your company’s online presence, chances are you’ve heard of local SEO. The phrase might be familiar, but don’t worry if you aren’t sure where to start. We have plenty of experience with local SEO. For the purposes of this discussion, we’ll focus on what local SEO ranking factors are, what tactics we use to ensure your business is highly visible on local search, and which local SEO trends are on our minds this year.
Impact: Local Search 101
Let’s start with the basics. Suppose you own a brick and mortar store and want to generate more local foot traffic. The first step to optimizing for local SEO is to unify your NAP info (name, address, and phone number). When doing so, be sure to stick to a consistent format.
Head over to Google My Business (GMB) and fire up a business profile. Next step: populate all relevant info about your business. That’s the crux of this local SEO trend, which according to Moz, accounts for 25 percent of search traffic. So what about the rest? We have to factor in other tactics such as mobile-friendly content, citation building, and reviews.
Today’s Local Search Landscape
Reviews: When we strive for great customer service we build value and trust, and with diligent services comes positive reviews. Encourage customers to leave reviews on popular sites such as Yellowpages, Yelp, Facebook, Foursquare, and BBB.
Pro tip: Make sure to monitor and promptly respond to reviews that require business feedback.
Citations: Citations simply refer to online NAP listings about your business. Typically, you want to stick to the most trusted online directories when building business citations. If done correctly, citations can help attract new users while enhancing local ranking signals for relevant keywords.
Mobile-Friendly Content: Mobile-friendly content is the best place to help influence consumer behavior. Under your GMB profile, you can post Q&A content, videos and photos to give consumers a better idea what your business is all about. If your site is mobile-friendly and quick to load, even better! Search engines prefer websites that are optimized for mobile.
Pro tip: If you have locations in multiple cities make sure you have a page optimized around each location to help get yourself in front of users who are searching from a particular city.
Voice Search: Optimizing content to focus on question phrases and long-tail keywords can help pages rank for voice search. For example, users may use Siri on an iPhone to ask “plumbers near me.” If you have a page that talks about how to find “plumbers near me” you stand a chance of being ranked for that phrase and thus, being discovered by Siri.
Pro tip: Anticipating and providing answers for conventional FAQs is a great way to spark creativity when it comes to creating content that’s optimized for voice search. (E.G. “Q: How do I know if my car needs an Oil Change? A: Check to see what the color of the oil is using your engine’s dipstick. If it’s black in color you need an oil change.)
Local SEO Trends: Key Takeaways
Google has become synonymous with local search simply because they have so many integrated technologies that make it easier for users to find what they are looking for. Integrating NAP info helps users find directions to your business, and makes it easy for them to find relevant info or call your business.
Google tracks this type of user behavior to determine behavioral signals such as when are users most likely to visit your location, how often are they searching for your brand name, or how many are clicking through to your web pages. The easier you make it for Google and end-users to discover your business online, the stronger the potential for increased foot traffic.
Like many things in life, local SEO is about checking all the relevant boxes to ensure you get discovered locally. For more questions related to local SEO trends contact the professionals at RMG today!