Yes, You Need Evergreen Content: Here’s Why & How Much


  • Evergreen content is a type of content that’s less likely to become dated quickly and should always stay relevant to your readers.
  • Evergreen content is one of the simplest strategies when it comes to crafting content. 
  • Creating evergreen content is very important because of the value that this content has to your site (and readers!)
  • A few things to remember when crafting an evergreen content strategy: choose topics that are relevant for your brand, do your research, and include relevant keywords.

In our constantly-connected social media-driven society, trends come and go and die out in front of our eyes. Before you can blink twice, a new trend seems to have come and gone already. 

As a content marketer, this can make curating content incredibly difficult. There is one way to maintain your relevance as trends come and go, though: creating evergreen content.

What is Evergreen Content? 

Evergreen content is a type of content that’s less likely to become dated quickly and should always stay relevant to your readers. Named after the evergreen trees that keep their leaves throughout every season, evergreen content is optimized to always keep viewers coming back to your page. This timeless content can be found by search engines as time goes on because their relevance shouldn’t decline with changing times and trends. 

Some examples of evergreen content are FAQs, industry tips or common concerns, or how-to posts. Not all evergreen content has to be one of those specific types of posts, but those types of posts tend to maintain their relevance with the passage of time. 

Why is Evergreen Content So Important?

Creating evergreen content is very important because of the value that this content has to your site (and readers!) Since the content is less likely to become dated and irrelevant, it’s more likely to stay high up on search engine radars. This means that as long as you’re writing about relevant topics, you’re always going to get views to your site because they will pop up on Google searches. 

For example, if you’re a fashion blogger blogging about Fashion Week 2020, it might get you a decent amount of views around Fashion Week 2020. If you write about Fashion Week throughout the years, you might get views every Fashion Week for years to come. However, if you write about how to get the best deals on designer brands at consignment shops, that blog’s relevance won’t change over time.

If you are creating evergreen content, some of your content will always be relevant and easily searchable and will help keep your brand relevant. It will help your search engine rankings months or even years after the article was written. This type of content is so valuable, we recommend that about 75% of your blog be evergreen content. 

Tips for Creating Evergreen Content 

Now that you understand what evergreen content is and how valuable it is to your brand, it’s time to understand how to create evergreen content. It just takes a little bit of legwork, but before you know it, you will be on your way to getting more eyeballs on your content.

A few things to remember when creating evergreen content are: 

  • Choose topics that are relevant to your brand: Once you know your brand’s niche, choose topics that fit that niche that will help your reader. For example, if your brand sells yoga mats, your content would likely be about yoga. Then come up with topics that are relevant to yoga that aren’t likely to change quickly. An example of this would be a list of best yoga poses to do when you first wake up. This article would be relevant to a yoga mat brand because it’s about yoga and it would likely maintain its relevance since stretches mostly stay the same as time goes on. 
  • Do Your Research: Even if you know the content that your brand is writing about very well, adding research to your content helps make your brand seem trustworthy and reliable. Plus, you never know, you can always learn something new! Not only that, but you should do research into common article topics within your brand’s niche and common problems you can help your readers with. 
  • Include Keywords: Since one of the main goals of creating evergreen content is to get more viewers to your site through search engines, you need to make sure your blog includes keywords that would be easily searchable. 
  • Update Your Content if necessary: Using our example from above, if you write a fashion blog about Fashion Week through the years, update it with the most current year’s fashion week so it maintains relevance. If your blog includes statistics, they will need to be periodically updated to contain up to date information. 
  • Use Relevant Imagery: Since we are visual creatures, adding pictures or even videos to your blogs will help break up the written content. Just make sure it’s content that won’t easily become dated! 

Ask the Pros for Help! 

Evergreen content is one of the simplest and most effective strategies when it comes to crafting content. If you aren’t sure where to start, don’t stress out just yet. Just reach out to the pros at Redefine Marketing Group and we’ll help you! 

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ABOUT THE AUTHOR
Michael was an in-house and freelance content writer before joining the team at Redefine Marketing Group. He is now the Content Manager at RMG, where he focuses primarily on content creation but helps with SEO and Social Media. Michael graduated from CSU Channel Islands with a degree in English.
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