- With a little bit of effort, your FAQ page can become one of your website’s most valuable assets.
- FAQ pages help search engines understand what your website is about. They also give users the information they need without having to work for it.
- One of the main ways FAQs help with SEO is by allowing you to use targeted keywords throughout your page. They can also improve the technical SEO of your website.
- You can optimize your FAQ page by including keyword-rich questions and answers.
If you have a website, chances are you have an FAQ page. And if you have an FAQ page, you might not be taking full advantage of that FAQ page’s SEO potential. Instead, you might think of your FAQ page as a necessary evil—a place to list off all the common questions you get from customers in the hopes that they’ll find the answer they’re looking for without having to contact your company.
But what if we told you that your FAQ page could be so much more? With a little bit of effort, your FAQ page can become one of your website’s most valuable assets—an SEO goldmine that helps you attract more website visitors and rank higher on search engine results pages (SERPs).
But that begs the question, “are FAQs good for SEO?” So read on as we answer this question.
What is an FAQ page?
An FAQ page, or Frequently Asked Questions page, is a designated space on a website where users can go to find answers to commonly asked questions. Oftentimes, these questions are specific to the product or service being offered by the website owner.
For example, if you sell shoes online, your FAQ page might answer questions like “What size should I order?” or “How do I know if the shoes will fit?”
Importance of SEO FAQ pages
There are three main reasons why FAQ pages are important for SEO. First, they help search engines understand what your website is about. This is because FAQ pages contain a lot of keywords and key phrases related to your product or service.
In other words, they tell search engines exactly what your website is all about, which can help improve your website’s ranking in search results.
Second, FAQ pages give users the information they need without making them work for it. And when users can find the answers they’re looking for on your website; they’re more likely to stay longer and interact with more of your content. This enhanced user experience and increased engagement signals to search engines that your website is worth ranking higher in search results.
Third, for some search queries, Google SERPs feature a “People also ask” snippet, where they display commonly searched questions related to the query. If properly optimized, your FAQ page’s answers could be displayed in these rich snippets, showcasing your website’s authority and expertise in the space.
Benefits of an FAQ section
One of the main ways FAQs help with SEO is by allowing you to use targeted keywords throughout your page. By carefully selecting the questions you include on your page and crafting keyword-rich answers, you can ensure that your FAQ page is optimized for the search terms your potential customers are using. Additionally, this is the perfect opportunity to tackle questions too short for a dedicated blog post.
In addition to helping you target specific keywords, FAQs can also help improve your website’s click-through rate (CTR).
A well-written FAQ page anticipates the needs of your website visitors and provides them with the information they’re looking for—ultimately leading them to take action on your website. The better your CTR, the higher you’ll rank in search engine results pages.
Your FAQs also improve the technical SEO of your website. Technical SEO refers to the behind-the-scenes elements of your website that help search engines understand what your site is about and how it should be indexed. A well-optimized FAQ page makes it easy for search engines to crawl and index your website, which can improve your overall ranking in search results.
FAQs add variety to the schema markup that is used on your website. Schema markup is a code that is added to your website to help search engines understand the content on your pages. FAQ schema is a type of schema markup specifically designed for FAQ pages.
When you add FAQ schema to your website, you’re giving search engines a road map of your FAQ page. This helps them understand the content on your page and makes it easier for them to index your website. As a result, your website is more likely to rank higher in search results. Read our schema markup crash course if you’re still a little confused.
Finally, by including links to other pages on your website within your answers, you can encourage website visitors to keep exploring—helping decrease your bounce rate and further improve your chances of ranking well on SERPs.
How can I optimize my FAQ page for SEO?
Now that you know why FAQ pages are important for SEO, you might be wondering how you can make sure yours is up to snuff. Here are a few tips:
Include keyword-rich questions and answers
As we mentioned before, one of the things that make FAQ pages so great for SEO is that they’re chock-full of keywords and key phrases related to your product or service. So when you’re writing your questions and answers, include these words and phrases liberally throughout.
Not only will this help improve your SEO, but it will also help ensure that users can easily find the information they need on your page.
Break up the text with headings and subheadings
No one likes walls of text—least of all Google. So when you’re writing your FAQ page, make sure to break up the text with plenty of headings and subheadings. This makes your page more readable (and therefore more engaging) and helps Google understand the hierarchy of your content and better index it for search purposes.
Include links to other relevant pages on your site
Whenever possible, try to include links to other relevant pages on your site within your FAQ page answers. Not only does this help keep users engaged with your content, but it also helps improve the crawlability of your website (which means it’ll be easier for search engine bots to find and index all of your content).
Answer customer questions in your FAQs
Adding SEO-optimized FAQ pages are essential for any website that wants to rank higher in search results. By including keyword-rich questions and answers, breaking up the text with headings and subheadings, and linking to other relevant pages on your site, you can make sure that your FAQ page is optimized for both users and search engines alike. Get help implementing these tips with our SEO and content services. Our team can help you create a comprehensive SEO strategy that will help improve your ranking in search results and increase traffic to your website. Contact us today to get started!