- Most business websites get little or no traffic because they lack a clear purpose and aren’t actively maintained or updated.
- Your site should have one primary business goal, like getting calls, form submissions, or purchases, and every element should support that goal.
- Consistent, helpful content builds trust with both Google and real users. Focus on topics that answer real questions, reflect your expertise, and connect to your business.
- Blog posts are just the start. Sharing testimonials, case studies, and real-world solutions to common problems can attract and retain attention.
- Make it easy for visitors to take the next step. Include obvious calls to action, simple forms, and options for people to stay in touch even if they’re not ready to buy.
- Technical SEO isn’t optional. Things like site speed, mobile optimization, proper indexing, and fixing broken links are essential if you want to get found online.
Did you know that 96.55% of content gets zero traffic from Google? The hard truth of online content is that the vast majority gets no visibility on search. And a huge chunk of that 96%? Business websites. We see it all the time: businesses launch their site, publish some blogs, and move on. But a dead website doesn’t help your business grow. It just sits there doing nothing. If your content isn’t getting clicks, it isn’t adding value.
A website without visitors is a ghost town. It was built for people, but ends up empty, abandoned, and full of digital tumbleweeds. If you don’t want your site to collect dust, here’s where to start:
Step 1. Define your site’s purpose
Don’t build a site just to look legit. Your website isn’t a digital business card. It’s more like a storefront or office. People are coming in. They’re checking you out. They’re deciding what kind of business you really are.
Most sites are treated like static menus or brochures. Maybe someone updates it every few years when you change your product offerings. But that’s not how it works anymore. Your site should evolve with your business. It should grow as you grow. So the first step to bringing in real traffic is to ask yourself, what’s your site actually for?
Do you want people to:
- Call you?
- Submit a form?
- Leave a review?
- Join your list?
- Watch a video?
It doesn’t matter what the action is, but your site needs one clear business goal. And everything else should support that one thing. What does your business need most? That answer becomes the core purpose of your site.
Whether it’s “call now,” “add to cart,” or “download the guide,” that message should be clear the second someone lands on your homepage.
Got your purpose? Good. Now build everything around that.
Step 2. Share your expertise
You’ve got a business. You’ve got a website. You know what you want people to do when they get there. Now it’s time to give them a reason to listen.
A strong, consistent content strategy is one of the best ways to build a website that both Google and real people trust. Your site isn’t just a digital brochure; it’s a platform. You can use it to post updates, share wins, and show off what you know. If you’re just getting started, focus on creating written content that does three things:
- Answers a real question someone might ask Google
- Connects to something you care about
- Supports the main goal of your business or website
That’s your content sweet spot. When you hit all three, you’re building trust with search engines and your audience at the same time.
At Redefine, we recommend posting 2 to 4 blogs a month to build momentum, but even once a month is better than nothing. And it doesn’t stop at blogs. Post case studies. Share testimonials. Talk about problems you solve every day. There’s always someone out there with a question you’ve already answered.
So share the lessons. Show how you fixed it. Teach what you know. If people are searching for a question or a problem, and your product or service provides the solution, good content is how they’ll find you online.
Step Three: Make it easy to take action
Once people land on your site and start trusting your expertise, don’t leave them guessing about what to do next. You already have a clear purpose, and you’ve started sharing value. Now it’s time to turn visitors into leads, customers, or fans.
That means two things:
- Make your calls to action obvious and simple
- Create multiple opportunities for engagement
People shouldn’t have to dig to contact you, buy, or learn more. Your site should guide them toward that action naturally. Think buttons, forms, and links, or even a simple line of text that shows them what to do next, and make sure this Call To Action (CTA) shows up in all the right places.
Also, not everyone is ready to act right away. That’s where staying connected matters. Add ways for visitors to stick around or hear from you again. Think email opt-ins, newsletter sign-ups, free downloads, or even follow buttons. These types of systems can turn one-time visitors into long-term relationships.
So ask yourself: Is my site easy to navigate? Can someone take the next step without thinking too hard? Is there a clear path from “just browsing” to “I’m in”? If the answer is no, that’s the next thing to fix.
Bonus: The technical side matters more than you think
If you’ve followed the steps above, you’ve built a site that’s ready to be visited. But if you don’t have your technical SEO in order, you’re going to miss out on a lot of traffic. There are many unseen parts of a website that help you show up on Google.
Not getting ranked on Google is like running a local business with no sign out front and no path leading to your door. You could have the best products, the cleanest space, the friendliest staff, but if no one knows how to find you, it doesn’t matter.
Things like:
- Making sure your pages are actually indexed
- Using the right site structure so Google can navigate it
- Adding schema to highlight your key info
- Fixing slow load times and mobile optimization
- Keeping broken links and crawl errors in check
Bringing it all together
A website that gets no traffic is like a ghost town… built with the hope that people would come, but left empty and forgotten. But it doesn’t have to be that way.
When you give your site a clear purpose, share what you know, make it easy for people to take action – and get the technical side right – you’re building more than just a website. You’re building a place people actually want to visit. Websites that grow businesses aren’t accidents. They’re intentional. They’re active. And they’re built to be found.
If you’re tired of watching your site collect dust, now’s the time to make it something better. Don’t let your website be a ghost town.
At Redefine, we’re ready and equipped to help your website move from a ghost town to a place people are visiting regularly. Whether you need help with content strategy, the technical setup, or both, we’re here to help. We’d love to discuss your website with you and offer some input on how we can help.
