- When writing a blog for your business, high-value content wins. Focus on publishing posts that answer real questions, provide actionable advice, and deliver unique perspectives.
- Use keyword-rich headers, internal links, and relevant topics, but always keep the writing human and readable.
- Design and UX matter. A clean layout, clear navigation, and visual appeal keep readers engaged and moving deeper into your site.
- Align your blog’s content with your brand’s voice. Every post should reinforce your values and speak directly to your audience’s needs and interests.
- Consistency builds trust. Regular publishing and timely updates help establish authority and keep readers coming back.
Publishing a blog remains one of the best strategies for organic growth. That’s why in our years of helping brands grow online, blog content is almost always a key aspect of our work together. Over the years, we’ve learned a thing or two about what makes a business blog truly stand out from the rest.
As all good (content) writers know, it’s always better to show, not tell. So, we’re not just going to describe what an excellent business blog looks like – we’re going to show you!
We’ve put together some real examples so you can see for yourself what a successful business blog looks like. These blogs showcase not just great writing, but also strategic design and savvy SEO moves.
Get inspired with eight of the best business blogs crushing content in 2025:
1. WePresent by WeTransfer (creative/design)
When you land on WePresent‘s homepage, you instantly feel as though you’ve walked into a sleek, modern art gallery. Text in bold typeface at the top of the page says just enough about who WePresent is, before drawing your eye to a clean minimalist layout where every thumbnail invites curiosity.
The content itself ranges from artist interviews to photography series, instantly demonstrating to users that the WeTransfer brand lives and breathes creativity. WePresent by WeTransfer exemplifies how good web design and creative originality can help brands shine online.
2. Into The Gloss by Glossier (beauty/e-commerce)
Over ten years since its launch as a “skincare first, make-up second” start-up, Glossier continues to hold enormous sway in the beauty market. Its online publication, Into the Gloss, reflects the company’s culture of being more than a line of products. Into the Gloss is much more than a business blog. It introduces readers into an elevated lifestyle the same way its products do.
Glossier has evolved over the years, but Into the Gloss continues to showcase the brand’s core ethos of being and loving yourself. The combination of high-quality editorial features, “Top Shelf” interviews with industry leaders, and engaging user-generated content create a digital space that is both inviting and inspiring.
But the marketing genius of Glossier’s editorial site goes deeper. We know that shoppers are increasingly taking more actions before making a purchase online – 60% of users take six or more actions before buying something online, according to one survey.
Many of those actions revolve around product research. Into the Gloss is a tremendous resource for customers who see themselves as conscientious consumers. It creates a community for like-minded users who will keep coming back for the value that Glossier provides.
3. Making It by Squarespace (web design/SaaS)
Squarespace sells its users the creative control they crave and deserve as they get their online businesses up and running. It only makes sense, then, that their blog Making It is a treasure trove of inspiration and guidance for an energetic user base with a DIY spirit.
Users who visit Making It will find visually appealing, well-organized content featuring everything from user guides to design inspo to entrepreneur spotlights. The blog functions as a tool to help users get the most out of Squarespace’s services — what better way to deepen relationships with customers and build authority in the SaaS space? Finally, the blog is neatly zipped up with keyword-focused content that ensures potential customers can find it.
4. Cleveland Clinic Health Essentials (healthcare)
SEO for healthcare is crucial for the success of medical practitioners, clinics, and others in the healthcare space. Cleveland Clinic Health Essentials is a prime example of how to harness the power of content marketing as a provider of health products or services.
What makes Cleveland Clinic’s blog so great? It’s much more than the professional yet inviting design and library-level organization. Health Essentials publishes SEO-optimized articles that break complex health topics into credible resources for users in dire need of reliable information.
The blog also manages to cover trending issues without losing relevance, providing consistent updates and further demonstrating their authority in the healthcare space.
5. Etsy Journal by Etsy (online marketplace)
Etsy Journal is an excellent model for using your understanding of your user base to create highly relevant content. The blog targets both creators and buyers, providing inspiration and tips spanning jewelry, décor, home trends, and more.
Etsy Journal‘s biggest strength is its strategic mix of types of content, including seller profiles, community trends, and DIY how-tos. The result is an inclusive, people-first business blog where there is truly something for everyone.
Finally, the homepage features unobtrusive product carousels that blend neatly with the layout, including trending items and items you have recently viewed, so that inspired users can navigate to shopping pages directly from the blog. That’s UX gold.
6. Later.com Blog (social media)
Later.com’s blog is another example of top-notch layout design that emphasizes user experience. Below a top section of the blog’s latest posts, users can scroll to sub-sections where blog posts are organized by topic, such as staff picks, content about Later features, and content about specific social media platforms. This makes it as easy as possible for users to navigate directly to the content they’re most interested in.
Beyond UX, the content itself delivers immense value. The blog is filled with highly visual, practical content providing actionable tips, platform updates, and even influencer news. With this high-quality content along with strong keyword targeting, this business blog is a model for great content marketing.
7. The Buzz by Bumble (lifestyle/dating)
You’re likely familiar with the dating app Bumble, originally launched as a competitor to Tinder where women made the first move. But the app also publishes The Buzz, a stylish modern dating blog. The Buzz explores not only dating and relationships, but also friendship, careers, and wellness. Its articles further the Bumble brand’s mission of empowerment and inclusivity.
Blog posts provide actionable advice, expert insights, and trend reports which are SEO-focused and regularly updated. Of particular note is the Success Stories section, featuring real couples and their true love stories. It’s an inspiring and authentic way to honor Bumble’s diverse audience and build community in an evolving social landscape.
8. Intuit Blog (finance/tech/small business)
With such a vast and diverse user base, Intuit has its work cut out for it when it comes to content marketing – and they are crushing it. The Intuit Blog publishes thought leadership, practical guides, and customer stories centering financial empowerment, technology, and small business success.
Of particular note is how Intuit uses content best practices. Blog posts are structured for readability with concise, human-centered language. It’s also supported by robust internal SEO guidelines that emphasize accessibility, keyword-focused headers, logical linking, and value-driven topics.
Finally, the Intuit Blog makes sure to stay on users’ radar by covering trending topics such as AI innovations, business and career guidance, and community initiatives, with a consistently active publishing schedule.
In short, the Intuit Blog has all of its content marketing boxes checked, exemplifying the thoroughness and attention to detail so valued by its audience.
Get your blog on this list!
Want to create a blog for your business that gets readers excited? Whether you’re looking to spruce up your business blog or starting a brand new one, the business blogs above provide a blueprint for success.
We love these blogs because they exemplify some or all of the following strengths:
- High-value content
- Strong SEO and strategic keyword use
- Thoughtful design and UX
- Alignment between content, brand ethos, and audience needs
We hope these blogs have you feeling inspired and ready to take your own business blog to the next level. If you’d like more expert guidance, contact the content marketing experts at Redefine today!
