They say a picture is worth a thousand words, or in the case of Google My Business (GMB) photos, a picture is worth 42% more direction requests and 35% more website clicks.
Your Guide to Google My Business Photos
Your GMB photos are responsible for making the best first impression when someone finds your Google My Business listing. If your GMB account lacks images, you’re essentially “dimming” the lights and reducing your marketability to users online.
Why Google My Business Photos are Important
Once verified, you and your customers will be able to upload photos. So, the first thing to keep in mind is Google reserves the right to select which photos are shown first on your listing. The best way to counter this is by uploading as many photos you believe best represent your business, services, and products.
Don't let Google decide
Quality, quality, quality
This may seem obvious, but it is something that a lot of businesses overlook. Luckily, you don't need a professional photographer or expensive equipment. All of the latest smartphones will get the job done.
SEO may sound a bit scary, but in this instance, it’s a very doable task. It’s simple to ensure uploaded photos are optimized:
Optimize for SEO
Categorize images before uploading
Don't use generic file names like "photo1.png" or "IMG_5288"
Add keywords in your file names
Use metadata in your images
Many people assume that uploading their photos and information is a one and done deal. However, Google's algorithm always favors business listings with fresh content and photo updates. Doing regular photo updates is the best way to stay on top of Google's algorithm and an excellent way to grow your library of SEO optimized images.
Regularly add images
Google My Business lets customers add photos to your business. Unfortunately, you can't just outright delete customers' images. Actively monitor the photos uploaded by your customers and report them to Google when they're unrelated to your business.
All photos posted to your listing should follow Google’s recommended photo requirements. Make sure your photos follow these best practices:
GMB Photo Tips
Size: Between 10 KB and 5 MB
Rec. resolution: 720 x 720 pixels
Enhance your listing with Street View
Quality: Photos should be in focus, well lit, and not overly edited
Hire a Google Trusted Pro for professional photos, 360 virtual tours, and more
If you're interested in improving your Google My Business listing, contact us today. Our local SEO experts are ready to help get your GMB listing on and popping!
Curious about how to get started? 😎