User-Generated Content: What You Need to Know
User-generated content (UGC) is content created by people who interact with a...
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Featured Snippets: The SEO Holy Grail
Google has added tons of SERP features in recent years. One of...
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What We Learned from Five Questionable Marketing Campaigns
When it comes to controversial issues, be prepared for backlash. Always make...
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Digital Marketing Terms, Explained: Content Marketing
If you’re getting started with SEO, there’s a good chance one of...
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Write Better CTAs with These CTA Best Practices
In simplest terms, a CTA tells your customer what the next step...
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Yes, You Need Evergreen Content: Here’s Why & How Much
Evergreen content is a type of content that’s less likely to become...
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How to Measure Content ROI and Leverage Content Winners
Measuring content ROI doesn’t just help you figure out where to go...
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E-Commerce Blog Dos and Don'ts: 7 Types of Articles That Belong in an Evergreen Content Plan
A blog is a must-have for a successful business; 77% of all...
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Content 101: What Kind of Content is Best for Your Brand?
No two digital marketing campaigns are alike. Your content strategy depends on...
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